Holly Martinez is the Executive Director of The Representation Project (TRP), where she leads the organization’s work to challenge gender stereotypes and shift norms. As the leading gender watchdog organization, TRP uses film and media as a catalyst for cultural transformation.

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Holly joins The Representation Project with years of experience advocating on behalf of women and girls. Most recently, Holly served as the Executive Director for the California Commission on the Status of Women and Girls, advancing women-focused initiatives including the nation-leading California Equal Pay Pledge campaign, the Women’s Recovery Response to the pandemic, and historic efforts to bring medicated abortion access to all of California’s public UC and CSU health centers.

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Holly has dedicated her career to improving the well-being and economic vitality of California’s underserved communities. Her work to expand outdoor access at the California State Parks Foundation led to the adoption of the first-ever California State Park Adventure Pass. At Golden State Opportunity Foundation, she led the implementation of the inaugural Calfironia Earned Income Tax Credit to economically empower California families to claim millions in cash-back refunds. As Senior Director of Dewey Square Group’s Social Innovation and Philanthropy Practice, she drove impactful campaigns, most notably California’s expansion of Medi-Cal with the passage of the Affordable Care Act.

Earlier in her career, Holly served former California First Lady Maria Shriver as Chief of Staff, and then worked as the Director of AmeriCorps in the Office of the Governor to promote civic engagement and service.

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A Sacramento native, Holly graduated from California State University, Sacramento earning her BA in Communications and Public Relations. Today, Holly resides in West Sacramento with her husband, Mike and their two children, Alex and Allison.