Eti Lazarian’s leadership journey began early in life, having served as a Staff Sergeant in the elite Givati Brigade of the Israel Defense Forces (IDF), where she honed critical leadership, strategic thinking, and decision-making skills under high-pressure conditions. This experience laid the foundation for her successful career in real estate, where she now excels in every facet of the industry, including commercial, residential, retail, office, and mixed-use properties.

​

With a deep understanding of all sectors of real estate, Eti has successfully led projects from acquisition to ownership and management. In her role as General Operations Director at Insignia, LLC, she oversees a broad portfolio that spans across diverse property types and market segments. Eti’s expertise encompasses everything from large-scale commercial developments and high-end residential properties to retail spaces and office buildings. Her approach combines operational efficiency, financial oversight, and long-term value creation, ensuring each project’s success while meeting the specific needs of tenants, investors, and communities alike. Whether navigating complex market conditions or leading high-stakes negotiations, Eti's strategic insight and hands-on experience in all areas of real estate have been essential to her continued success.