​Cynthia West, Ph.D. is the Director of the Leatherby Center for Entrepreneurship and Business Ethics and Associate Professor at Chapman University. She is also CEO of Rezultant Inc., a sales strategy and leadership consultancy.

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Cynthia is a serial entrepreneur who has over 30 years of sales leadership experience. She was a key executive in 4 technology startups growing the revenue from $0 to multi-million dollars. Two of the start-ups had successful exits.

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TestDrive, a try before you buy software channel, was acquired by R.R. Donnelley & Sons, in fourteen months. Audio Highway, a patented MP3 player and audio distribution company, went public in less than three years with a $42m valuation. She was part of the leadership team that converted Project Insight from a professional services to a SaaS software company.

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Cynthia worked at PROS as their first female VP of Sales and turned around an underperforming team, going from $0 to $10m in two years. This team also closed the biggest deal in company history with $3m in annual recurring revenue from Lenovo. At Fresco, she grew the sales by 500% in two years. Cynthia uses her process orientation to establish best practices for exponential revenue growth.

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Cynthia is a published author, public speaker, triathlete, foodie, spouse and mother of two.